Who We Are | SAS Sales Marketing

SEAN PHILBERT

Area Sales Manager / Merchandiser SE Florida

JOANNE CASELLA

Office Manager

Anchor 1

ANDY STALLONE

One good ride from start to end.

After years of helping to grow my family's restaurant and catering business in New York and Florida, I co-founded Boca Beverage Corp., a start-up distribution company which became the first and ultimately exclusive distributor of Arizona Iced Tea in the state of Florida. Over the next few years we grew the company into a statewide distributorship with master distribution rights for Florida as well as Georgia and Alabama, and launched many emerging brands including Nantucket Nectars, Fiji Water, Hansen's Natural and Red Bull. I worked hand in hand with the owners of these young brands; I felt an obligation for their success, and there was a true partnership building these companies. This is how I feel and work with my current clients.

Since selling Boca Beverage Corp., I have been involved in the successful launch and expansion of several beverage brands:

• Introduced Odwalla/Fresh Samantha in the southeast, achieving $3MM in sales the first year and $6MM the next.

• Was invited to join Tom First, founder of Nantucket Nectars, as VP Sales and Distributor Relations to launch "Shelflink", an innovative technology company providing a platform for distribution and supply chain management.

• Supported the introduction of Monster Energy Brand by building the East Coast distributor network from 8 to 30+ distributors within 12 months.

• As VP Sales and Operations for BCI-National Beverage Corp., I was responsible for both the Florida and Louisiana DSD divisions. I recruited, developed and managed a 40+ member sales team, and increased overall profitability by +15% within the first three months.

• As National Sales Director for New Leaf Brands, I managed a nation-wide network of 100+ distributors and was responsible for all DSD, Broker and Direct Warehouse Sales.

My experience on both the distributor as well as the supplier side of the business allows me to bring unique perspective, and has proven to be an invaluable asset to my clients.

I currently live in Florida with my wife of 25 years, have two daughters, and I’m an avid golf and tennis player.

SUSAN RUDOLPH STALLONE

It's not where you start it's where you finish.

After receiving my undergraduate degree from the University of Pennsylvania in Communications Behavior, with concentrations in English and Theatre and a minor in Marketing from The Wharton School, I moved to New York where I spent fifteen years at some of the top advertising agencies in the world.

Working with top brands in CPG, luxury and the non-profit sector in New York and later in Florida, I have helped develop successful go-to-market strategies for brands in all stages of the product life cycle, both nationally and regionally. My experience includes creating brand positioning, developing advertising campaigns, purchasing digital and traditional media, working with local media outlets for press coverage, overseeing website development, SEO and package design.

Some successes include:

New product development for Dole Juices, M & M Mars and Nabisco Brands.
Market positioning and advertising strategy for Hellman's Mayonnaise, Thomas' English Muffins, Snickers Bar, Combos Snacks, Dole Refrigerated Juices, Nabisco New Products.
New business pitches accompanied by market position and advertising strategy recommendations for IBM, Warnaco and Miami Dolphins.
Florida market launch programs for Nantucket Nectars and Arizona Iced Tea.
Luxury goods marketing, advertising, branding and website development for Harry Winston Jewelers and Mayors Jewelers.
Full communications platform development in not-for-profit including Temple Beth El of Boca Raton and Spanish River Theatre.

I currently live in Florida with my husband of 25 years and our dog Annie, and am an avid theatre and museum goer.

LEE BERZMAN

Director of Merchandising / DSD Sales

After graduating from the University of California, I started my beverage career with the Gallo Wine Company in Ventura, California, benefiting from their sales and management training. After transferring to Florida in 1988, I was instrumental in the management and development of new and innovative beverage lines. I assisted in the early growth of AriZona Beverages in Florida, Georgia and Alabama, and later became the first National Account Manager for the southeastern U.S. with Red Bull North America. I was directly involved with the introduction and early success of both brands into the supermarket, convenience and drug store channel in the southeast.

I later became focused in the early development of new age and alternative beverages throughout the U.S. I assisted in the growth of several new upcoming brands from New York to California. I have since been working in various aspects of new product introductions as a consultant with emerging companies .

Married with a son, a daughter and 3 grandsons. I live in Tampa, Florida.

BETH WAGNER

Inside Sales Manager

After years as a professional in Manhattan, I relocated to S Florida and applied my sales skills and energy to natural beverage sales. I love the challenge and excitement of launching new brands to this market. I am an avid tennis player, and currently live in Boca Raton with my husband.